• Facebook Accused of Allowing Bias Against Women in Job Ads

Facebook Accused of Allowing Bias Against Women in Job Ads

Facebook accused of bias in job ads that let companies target men, exclude women

Sept 2018

​SAN FRANCISCO – Employers are using Facebook to target job ads to men only, excluding women and anyone who identifies as another gender from employment opportunities, according to a complaint filed Tuesday with the Equal Employment Opportunity Commission.

The complaint, the first step before filing a discrimination lawsuit, is being brought against Facebook and nine employers on behalf of three women who say the ad filtering kept them from seeing job postings in male-dominated fields including construction, trucking and software.

All but one of the job ads cited in the complaint were also targeted to younger workers.

The ACLU is accusing Facebook of allowing job ads that discriminate against women

Sept 2018, via AP

-The ACLU claims changes that Facebook made to its ads systems this year to prevent discrimination based on race, ethnicity, religion and other characteristics didn’t extend to gender.
-According to the complaint, Facebook has “consciously decided not to stop itself or employers from targeting employment ads that exclude female users from receiving the ads.”
-Facebook said there is “no place for discrimination” on it

The ACLU accused Facebook of discrimination, saying the company violated federal and state laws prohibiting businesses from excluding women from job ads.

In a complaint filed Tuesday with the Equal Employment Opportunity Commission, the ACLU also lists 10 employers that it claims have placed discriminatory ads. The group says changes that Facebook made to its ads systems this year to prevent discrimination based on race, ethnicity, religion and other characteristics didn’t extend to gender.

Facebook said there is “no place for discrimination” on its platform and that it will defend its practices once it can review the complaint.

 The complaint by the ACLU and the Communications Workers of America labor union says Facebook allows for job ads that target potential applicants based on gender. This includes women as well as people who do not identify as either men or women, or “non-binary” people.

The complaint was filed on behalf of three women, living in Pennsylvania, Ohio and Illinois, who allegedly were not shown ads for jobs in traditionally male-dominated fields, even though they appeared qualified for those positions. The ads, which the ACLU says appeared over the course of several months in 2017 and 2018, were for jobs such as tire salesman, mechanic, roofing worker and security engineer, said Galen Sherwin, senior staff attorney at the ACLU’s Women’s Rights Project.

The ACLU says that the women, as well as the union’s other female and other non-male members, have “routinely been denied the opportunity” to receive job ads and recruitment on Facebook that their male counterparts received. Targeting job ads by gender is illegal under Title VII of the Civil Rights Act of 1964.

Facebook already tells advertisers that their ads must not discriminate, or encourage discrimination against people based on “personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.”

In April, the U.S. Department of Housing and Urban Development filed an administrative complaint saying Facebook’s advertising tools allow landlords and real estate brokers to engage in housing discrimination. Facebook said at the time that it prohibits such discrimination and that it has been working to strengthen its systems.

But Tuesday’s complaint says Facebook has “long known” that employers and employment agencies were using its platform to discriminate on the basis of gender. Instead of eliminating this behavior, the ACLU said Tuesday, Facebook has encouraged it.


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